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The Institut Kirchhoff Berlin and Mérieux NutriSciences focus their strategy

 

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Mérieux NutriSciences and Institut Kirchhoff Berlin strengthen their strategic focus and shine in a new, fresh design.

In a process of intense discussion over several months about the direction of the Group in a world undergoing profound change, we have redefined our focus on food. Today's global challenges are changing the way food is produced, marketed and consumed. That's why we know our customers need more than just reliable analytical results. We offer practical, efficient and tailored solutions along the entire supply and value chain. We accompany the development as well as the production of the product range, complaint occurrences or questions regarding packaging with a wide range of offers.

Research aimed at making food systems safer, healthier and more sustainable secures the future of our product range. We want to contribute to improving the health of consumers worldwide. 

This vision of the future once again reflects the harmonious integration of Institut Kirchhoff Berlin into Mérieux NutriSciences. We both share our passionate commitment and expertise in food systems analytics and our high standards of scientificity, innovation and quality. We both work with the ambition to stay one step ahead of our customers' requirements and to serve our customers to their satisfaction through operational excellence. The close networking of our scientific staff within the Group and the complementary nature of our services and competencies in the global network allow us to identify trends at an early stage and thus offer you future-oriented solutions.

The refresh of our brand identity and logos aims to symbolize the mission we have given ourselves. The green of the new color scheme represents our commitment to food sustainability, while the light blue symbolizes our planet, i.e. our future. The harmonious alignment of the logos of the two corporate units in the rebranding is representative of the future orientation and innovative strength that we experience within the Group, as well as the mutual appreciation and respect for tradition in our dealings with one another.

Nicolas Cartier, CEO of Mérieux Nutri-Sciences, summarizes the company's strategy: "We, Mérieux NutriSciences, are a service company for which it is important to maintain trusting relationships with our customers. We work with our customers to shape tasks and processes in the field of nutrition, which is so fundamental and complex for all of us. Our strategic focus, symbolized by our rebranding, underlines our commitment to progress in the food industry and nutrition science. A commitment without compromise to quality, ethics and humanity - values that are at the core of our business." 

We concur and look forward to a continued trustful, reliable and inspiring cooperation.

Yours sincerely

Dr. Erik Becker

General Manager, Institut Kirchhoff Berlin

 

Would you like to learn more about us and our passion for food analytics? Visit us on our website or contact us directly.